A
The Calculator Hook
Strategy: Lead with curiosity and a personalized result. The calculator is the ad's promise. "$30K" creates an anchor number that feels real enough to investigate. The ad doesn't sell the bundle, it sells the click to find out what YOUR salon could make. Once they're on the calculator page, the system sells itself.
Feed 1:1
Envie products
Is your salon leaving $30K/year on the table?
Answer 3 questions. See your number.
Free Calculator
See How Much Extra Profit Your Salon Could Make
Free revenue calculator for salon owners. Takes 30 seconds.
dallitaliapartners.com
Calculate Now
Story 9:16
Envie products
Ad
Your salon is leaving money on the table.
  • 3 questions
  • 30 seconds
  • Your personalized estimate
Calculate Now

Ad Copy

Primary Text
Is your salon leaving $30K/year on the table? Between clients who leave without take-home products and calls nobody picks up, the average salon is bleeding revenue in two places at once. We built a free calculator that shows you exactly how much you're missing just from retail alone. Then we show you how to fix both. Answer 3 questions. Get your number. Takes 30 seconds. No email required. No pitch. Just math. Salons using this system (products + Frontwell AI front desk) see up to $30,000/year in additional profit. What's your number?
Headline
Is Your Salon Leaving $30K/Year on the Table?
B
The System Sell
Strategy: Sell the bundle directly. Lead with the value stack. "$299 gets you $900+ in value" is the scroll-stopper. Products at 30% off + free backbar + Frontwell AI front desk make the offer feel like a no-brainer. This ad targets salon owners who are already solution-aware and shopping for a system, not just curious.
Feed 1:1
Envie starter bundle
The $299 Salon Accelerator Bundle
Up to 17 Envie products + 2 FREE backbar + Frontwell AI
$970+ Value — Only $299
Products. AI Front Desk. One System. $299.
30% off retail + free backbar + Frontwell AI. 50 founding spots.
dallitaliapartners.com
Get the Bundle
Story 9:16
Envie products
Ad
$299 gets you $970+ in salon growth tools.
  • Up to 17 Envie products (30% off)
  • 2 FREE backbar items (1000mL)
  • Frontwell AI Front Desk — FREE
  • Pro Match + onboarding
Get the Bundle

Ad Copy

Primary Text
We're opening 50 founding partner spots for salon owners who want to grow revenue without adding more clients. The Salon Accelerator Bundle — $299: Choose from 3 Envie bundles (14-17 products each) 30% off retail. Curated Italian formulas your clients can't buy on Amazon. 2 FREE backbar items (1000mL bottles) Professional-grade products for your salon chair. Frontwell AI Front Desk ($500/mo value — first month FREE) AI voice agent + text replies 24/7. Answers every call. Books appointments. Never miss another opportunity. Pro Match recommendation tool + onboarding + support. Total value: up to $970+ You pay: $299. This is pilot pricing. We're working closely with a limited group of salons to build real case studies before expanding. Once the 50 spots fill, pricing goes up. See the full bundle and calculate your potential ROI.
Headline
Products. AI Front Desk. One System. $299.
C
The Revenue Leak
Strategy: Agitate the pain. Every salon owner knows they're losing money somewhere but can't pinpoint where. Name the two leaks (retail, missed calls/texts) and position the bundle as the fix for both. The "5-6 sales per week" stat makes the ROI feel tangible and achievable.
Feed 1:1
Envie SOS collection
2 places your salon is leaking revenue right now.
Most don't need more clients. They need a better system.
Fix All Three — $299
You Don't Need More Clients. You Need a Better System.
Products + Frontwell AI front desk — one bundle fixes both.
dallitaliapartners.com
See the System
Story 9:16
Envie products
Ad
Your salon is leaking revenue in 2 places.
  • Clients leaving without product
  • Missed calls & texts = lost revenue
Fix All Three

Ad Copy

Primary Text
Your salon is probably leaking revenue in at least one of these places: 1. Clients leave without take-home products. They'd buy if someone recommended the right one at the right time. But your team doesn't have a system for that. 2. Calls and texts go unanswered. After hours. During a service. On lunch. Every missed call is a missed appointment. Every missed appointment is lost revenue. The Salon Accelerator Bundle fixes both for $299: Choose from 3 Envie bundles (14-17 products, 30% off retail) 2 FREE backbar items (professional 1000mL bottles) Frontwell AI Front Desk (first month FREE, $500/mo value) Voice agent + text replies 24/7 You only need 5-6 take-home product sales per week to pay for the entire system. After that, it's pure profit. Salons using this system see up to $30,000/year in additional profit. 50 founding partner spots. Pilot pricing. Calculate your potential revenue now.
Headline
You Don't Need More Clients. You Need a Better System.
D
The AI Receptionist Lead
Strategy: Lead with the sexiest piece of the bundle — Frontwell AI front desk. "Never miss another call or text" is immediately understood by every salon owner who's ever lost a client because they were mid-service. The free first month ($500/mo value) removes all friction. Once they click, the landing page reveals the full bundle.
Feed 1:1
Frontwell
AI Front Desk
Never miss another salon call or text. Ever.
First Month Free
Frontwell AI Front Desk: Calls + Texts 24/7. First Month Free.
Included in the $299 Salon Accelerator Bundle. 50 spots.
dallitaliapartners.com
Learn More
Story 9:16
Powered by Frontwell
How many calls did your salon miss this week?
Every missed call is a missed appointment. Every missed appointment is lost revenue.
Answers every call instantly
Books appointments for you
First month completely free
Get Started Free

Ad Copy

Primary Text
How many calls did your salon miss this week? Be honest. You were mid-color. Your front desk was busy. It was after hours. The phone rang and nobody picked up. Someone texted and never got a reply. That caller? They booked somewhere else. Frontwell is your AI front desk. It answers every call and text 24/7. Greets callers professionally, answers questions about your services, qualifies new leads, and helps book appointments. All while you're behind the chair. First month is completely free ($500/mo value). Included in the $299 Salon Accelerator Bundle. The bundle also includes: Choose from 3 Envie bundles (14-17 products at 30% off retail) 2 FREE backbar items (professional 1000mL bottles) Pro Match recommendation tool Onboarding and support Up to $970+ in value. $299 for founding partners. 50 spots. Stop losing revenue to missed calls and texts.
Headline
Frontwell AI Front Desk: Calls + Texts 24/7. First Month Free.

Testing Plan

Week 1
Run Variant A (Calculator Hook) vs Variant C (Revenue Leak) head-to-head. Tests curiosity-driven (calculator) vs. pain-driven (leaks) messaging. Both drive to the same landing page. Optimize for landing page views + calculator interactions.
Week 2
Run Week 1 winner against Variant B (System Sell). Tests indirect (calculator/pain) vs. direct (bundle offer) approach. Optimize for purchases/checkouts.
Week 3
Run overall winner against Variant D (Frontwell AI Lead). Tests whether leading with the sexiest single feature outperforms the full system pitch.
Week 4+
Use losing variants as retargeting ads for landing page visitors who used the calculator but didn't purchase. The value stack (Variant B) and Frontwell AI (Variant D) work well as retargeting since visitors already understand the system.

Audience & Targeting Notes

Primary
Salon owners and managers — Interest targeting: Hair salons, Beauty salon, Salon management, Hair stylist. Job titles: Salon owner, Salon manager, Hair stylist. Age 28-55. US only.
Lookalike
Lookalike audiences from existing Dall'Italia customer list and website visitors. 1-3% lookalike for prospecting, 3-5% for scale.
Retarget
Calculator page visitors who didn't purchase (7-day, 14-day, 30-day windows). Use Variants B and D for retargeting — they sell the bundle directly.
Budget
Start at $30-$50/day per variant during testing. Scale winners to $100-$200/day. Target CPA under $75 for the $299 bundle (4:1 ROAS on first purchase, LTV covers the rest).