Ad Variants
Each variant mirrors the landing page language. Test all four and let Meta optimize delivery.
A
Lost Clients (Missed Calls)
Leads with the pain of missed calls and texts. The phone rings, nobody answers, the client books somewhere else. This is the core Frontwell message.
Feed 1:1
Envie professional bundle
Every missed call is a lost client.
AI front desk + professional product bundle. $1,197 value for $299.
START FREE TRIAL
Fix Both for $299
AI receptionist + salon growth bundle. No credit card required.
frontwell.com Learn More
Story 9:16
Bundle products $1,197 Value
Every missed call is a lost client.
  • AI answers calls & texts 24/7
  • Books appointments for you
  • Premium product bundle included
Start Free Trial

Ad Copy — Variant A: Lost Clients

Primary Text
Every missed call is a lost client. Every client who leaves without product is lost revenue. Fix both. Frontwell gives your salon an AI front desk that: - Answers every call and text, 24/7 - Books appointments while you work - Sends follow-ups automatically - Recommends products to recover retail sales Plus: Get a complete Italian product bundle (shampoo, masks, treatments, color care, styling) included. $1,197 in value. Yours for $299. No credit card required to start.
Headline
Every Missed Call Is a Lost Client. Fix Both for $299.
Description
AI front desk + professional product bundle. Start free trial.
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B
Lost Revenue (Retail Gap)
Leads with the product revenue gap. Every client who walks out without take-home is money left on the table. Positions the bundle as the fix.
Feed 1:1
Envie professional products
Every client who leaves without product is lost revenue.
Professional Italian bundle + AI front desk. All for $299.
$1,197 VALUE — $299
Stop Losing Retail Revenue
AI recommends products. Clients buy more. Your chair pays more.
frontwell.com Learn More
Story 9:16
Bundle products Salon Growth Bundle
Clients leave without product. That's lost revenue.
  • Full Italian product system
  • Smart retail recommendations
  • AI front desk answers 24/7
Claim Your Bundle

Ad Copy — Variant B: Lost Revenue

Primary Text
Every client who leaves your chair without take-home product is lost revenue. Not because you're bad at selling. Because you don't have a system. The Salon Growth Bundle gives you: - Premium Italian products (shampoo, masks, treatments, styling, color care) - Smart retail recommendations that match products to client needs - AI front desk that answers calls, books appointments, and follows up - Everything you need to grow revenue without adding clients $1,197 in value. Yours for $299. No credit card required.
Headline
Stop Losing Retail Revenue. Get the Complete Salon Growth Bundle.
Description
Professional products + AI front desk. $1,197 value for $299.
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C
Fix Both (Combined Value)
Combines both pain points into one punch: missed calls AND missed retail. Positions the $299 bundle as the complete fix. Value-stack heavy.
Feed 1:1
Salon products lifestyle
Missed calls. Missed sales. Fix both for $299.
AI receptionist + complete Italian product bundle. $1,197 value.
START FREE TRIAL
The Complete Salon Growth Bundle
AI front desk + premium products. No credit card required.
frontwell.com Learn More
Story 9:16
Salon products $1,197 Value — $299
Missed calls. Missed sales. Fix both.
  • Aura AI answers 24/7
  • Books & follows up automatically
  • Premium product bundle included
  • No credit card required
Start Free Trial

Ad Copy — Variant C: Fix Both

Primary Text
Your salon has two revenue leaks: 1. Missed calls and texts = lost clients 2. Clients leaving without product = lost retail revenue Frontwell fixes both with one system: AI Front Desk (Aura): - Answers every call and text, 24/7 - Books appointments automatically - Sends follow-ups and reminders - Captures every lead Complete Salon Growth Bundle: - Premium Italian products (color care, repair, styling, treatments) - Smart retail recommendation engine - Everything you need behind the chair $1,197 in value. Yours for $299. Start your free trial today. No credit card required.
Headline
Missed Calls. Missed Sales. Fix Both for $299.
Description
AI front desk + Italian product bundle. $1,197 value. Start free.
CTA Button
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D
Meet Aura (AI Character)
Introduces Aura as a character. "Your new front desk never sleeps." Humanizes the AI, makes it tangible. Good for retargeting or warmer audiences.
Feed 1:1
Premium salon atmosphere
Meet Aura. Your salon's new front desk.
She answers calls, books appointments, sends follow-ups, and never takes a day off.
FREE MONTH INCLUDED
AI Front Desk + Growth Bundle. $299.
Aura handles the phone. You handle the chair. Everyone wins.
frontwell.com Learn More
Story 9:16
Salon atmosphere Meet Aura
Your new front desk never sleeps.
  • Answers calls & texts 24/7
  • Books appointments automatically
  • + premium product bundle
Start Free Trial

Ad Copy — Variant D: Meet Aura

Primary Text
Meet Aura. Your salon's new AI front desk. She answers every call and text, 24/7. Books appointments. Sends follow-ups. Recommends products. And she never takes a sick day. Right now, we're bundling Aura with a complete Italian product system: - Premium shampoos, masks, treatments, styling, and color care - Smart retail recommendations that match products to each client - Automated follow-ups and appointment reminders - Full onboarding and support $1,197 in value. Yours for $299. Your clients call. Aura answers. You stay behind the chair. Start your free trial today.
Headline
Meet Aura. Your Salon's AI Front Desk That Never Sleeps.
Description
AI receptionist + product bundle. Free month included. $299.
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